Demand area nutrition
The actual demand in the area "nutrition" is defined as following: Well balanced nutrition under fair working conditions resulting in less environmental impact with a good price level.
Under the aspect of system innovation also behavioural changes from carnivores to vegetarians and social changes which forced a boom in fast food and food supplements are covered. A sustainable lifestyle starts with food. That means the use of biological, regional, fair trade and seasonal foods with mainly renouncing meat. Real system innovations start at behavioural changes.
